Specialty Branding for Hemp

Specialty Branding for Hemp

Product differentiation could not be more critical to the success of newly formed hemp enterprises.  Declining hemp prices have intensified the urgency for operators to attain profitability, but regardless of current hemp pricing, agricultural markets are generally accompanied by slim margins.  Current marketing models in agriculture reflect this. 

Hemp farmers have adopted a number of strategies to market their hemp products.  Smaller, vertically integrated operations selling craft products use social media to drive e-commerce, and also local sales.  There are thousands of these brands vying for consumer dollars, but there are also thousands of brands of other agricultural products that are sold through various channels, including tailgate markets, where some CBD products will also capitalize on consumers looking for LATTE: local, authentic, traceable, transparent, and ethical. 

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Sausage casings bulletin, June 27, 2025

Sausage casings bulletin, June 27, 2025

Runner market commentary

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06.25.2025

Sausage casings bulletin, June 20, 2025 [corrected]

Sausage casings bulletin, June 20, 2025 [corrected]

Runner market commentary

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06.24.2025

Correction to sausage casings, resale, North American hog runners, whiskered, ex-works North America on June 20: pricing notice

Correction to sausage casings, resale, North American hog runners, whiskered, ex-works North America on June 20: pricing notice

North American hog runners price published on Friday was incorrect due to a formula miscalculation. The original reported price of $1.63 has been corrected to the accurate rolling average...

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