Hemp Textiles Require Innovation

Hemp Textiles Require Innovation

Hemp clothing has been historically available through various niche merchandisers, and also more popular brands like Patagonia or Orvis.  Levi’s has also 

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 to introduce their WellthreadTM cottonized hemp jeans, and have also marketed 
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 through their Levi’s brand.  Availability is spotty, with limited sizing available, and deep discounts can currently be found with their cottonized hemp jeans.   

Levi’s blend is 23% hemp and 77% cotton.  They will need to add some stretch to these jeans for many customers, and in general will have to pay considerable attention to the functionality and…

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