Hemp clothing has been historically available through various niche merchandisers, and also more popular brands like Patagonia or Orvis. Levi’s has also
Membership required to view content. to introduce their WellthreadTM cottonized hemp jeans, and have also marketed Membership required to view content. through their Levi’s brand. Availability is spotty, with limited sizing available, and deep discounts can currently be found with their cottonized hemp jeans.
Levi’s blend is 23% hemp and 77% cotton. They will need to add some stretch to these jeans for many customers, and in general will have to pay considerable attention to the functionality and…
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