Beverage Makers Leverage Cannabis in Marketing
CBD Infused beverages was the epic demand that never materialized. FDA policy – or lack thereof – prompted large risk-averse beverage companies to retreat from previous CBD plans. In 2019 PepsiCo was one of the companies purported to have concrete plans for formulating CBD beverages, and established a relationship with a North Carolina based extraction firm.
After most large beverage makers abandoned CBD beverages, Molson-Coors continued developing cannabinoid-infused products that were limited to Canadian markets initially, but contained THC and CBD. In 2021, Molson-Coors introduced the Veryvell line of CBD infused sparkling water in Colorado, part of their broader strategy to become a diverse beverage maker.
Molson-Coors’ pivot to beverages other than beer will likely be successful, if built on the universally…
05.13.2024
US glycerin prices mostly steady amid increasing biodiesel production
Glycerin prices in the US were steady to slightly lower on Monday May 13. US biodiesel production has been increasing, boosting the supply of glycerin — a co-product of...
05.13.2024
Weekly cattle slaughter forecast to remain below 2023 levels into June
US cattle slaughter
Fastmarkets research team forecast cattle slaughter at 630,000 head in the week to Saturday May 18, down by 1.61% compared with the same period in 2023.
05.13.2024
Six-week hog slaughter forecast to be flat or up from 2023
US hog slaughter
Fastmarkets research team forecast hog slaughter at 2.425 million head in the week to Saturday May 18, up by 0.75% from the same period in 2023.