Beverage Makers Leverage Cannabis in Marketing
CBD Infused beverages was the epic demand that never materialized. FDA policy – or lack thereof – prompted large risk-averse beverage companies to retreat from previous CBD plans. In 2019 PepsiCo was one of the companies purported to have concrete plans for formulating CBD beverages, and established a relationship with a North Carolina based extraction firm.
After most large beverage makers abandoned CBD beverages, Molson-Coors continued developing cannabinoid-infused products that were limited to Canadian markets initially, but contained THC and CBD. In 2021, Molson-Coors introduced the Veryvell line of CBD infused sparkling water in Colorado, part of their broader strategy to become a diverse beverage maker.
Molson-Coors’ pivot to beverages other than beer will likely be successful, if built on the universally…
02.05.2025
Fats exports rise in 2024; DCO, ethanol production reach 2-month high
The US animal fats and oils markets were stable to higher on Wednesday February 5 as ongoing strength in the Chicago markets continued to ripple into nearby regions, lifting...
02.05.2025
Mixed inventory levels, overall unease impact meat and bonemeal trade
Unease and mixed tones were reported from market sources on Wednesday February 5 for US animal proteins, specifically meat and bonemeal (MBM).
A variety of factors — lessened...
02.05.2025
US weekly ethanol production hits 2-month high; stocks rebound
US weekly average ethanol production rose to a two-month high of 1.112 million barrels per day in the week to January 31, according to the US Energy Information Administration...